Throughout Great Britain, the most popular brand of rolling tobacco amongst consumers was Amber Leaf. In 2023, the Japan Tobacco owned product had an around *** million consumers. The second most popular brand was Golden Virginia.Â
Market value
The market value of the tobacco industry in the UK has seen an overall increase since 2015. By 2019, it had increased by just under * percent to reach a value of approximately **** billion euros. This is expected to increase slightly further by 2020
Tobacco consumption
Those who used rolling tobacco tended to use 25 grams or less per fortnight. In comparison, an estimated *** million people consumed ** grams or more.
When looking at pre rolled cigarette users, an estimated *** million consumed about ** a day. Despite the health risks of smoking, over *** thousand people smoked more than ** cigarettes per day across the nation.
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Kantar. (July 14, 2024). Brands of rolling tobacco ranked by number of consumers in Great Britain in 2023 (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/317625/leading-brands-of-rolling-tobacco-in-the-uk/
Kantar. "Brands of rolling tobacco ranked by number of consumers in Great Britain in 2023 (in 1,000s)." Chart. July 14, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/317625/leading-brands-of-rolling-tobacco-in-the-uk/
Kantar. (2024). Brands of rolling tobacco ranked by number of consumers in Great Britain in 2023 (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/317625/leading-brands-of-rolling-tobacco-in-the-uk/
Kantar. "Brands of Rolling Tobacco Ranked by Number of Consumers in Great Britain in 2023 (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Jul 2024, /statistics/317625/leading-brands-of-rolling-tobacco-in-the-uk/
Kantar, Brands of rolling tobacco ranked by number of consumers in Great Britain in 2023 (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/317625/leading-brands-of-rolling-tobacco-in-the-uk/ (last visited July 31, 2026)
Brands of rolling tobacco ranked by number of consumers in Great Britain in 2023 (in 1,000s) [Graph], Kantar, July 14, 2024. [Online]. Available: /statistics/317625/leading-brands-of-rolling-tobacco-in-the-uk/
