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Prior to your recent purchase, did you do any of the following?

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Sources

Release date

February 2014

Region

Germany, United Kingdom

Survey time period

September 2013

Number of respondents

2,000**

Age group

16-75 years*

Method of interview

Online survey

Supplementary notes

* UK adults aged 16-75 years; German adults aged 16-70 years.
** n (UK) = 1,000; n (Germany) = 1,000.

Citation formats

Combining multiple channels during purchasing in the UK and Germany 2013

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 12, 2014
This statistic displays the share of shoppers combining multiple channels during a purchase in the United Kingdom and Germany in 2014. Among frequent shoppers, ** percent reported doing online research prior to visiting the store, while ** percent of less frequent shoppers reported doing online research while in the store.
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