* The source indicates: - Heavy users consumed liquid detergents "once a day or more" - Medium users consumed liquid detergents "two to six times a week" - Light users consumed liquid detergents either "once a week", "one to three times a month" or "less than once a month".
** Number of respondents: n (2013) = 24,423; n (2014) = 24,506; n (2015) = 24,282; n (2016) = 24,507; n (2017) = 24,845; n (2018) = 24,191.
Figures estimated by the source on the basis of survey responses.
Citation formats
Liquid detergents for fabrics usage in Great Britain 2013-2018, by user type
This statistic depicts the frequency of liquid detergents for fabrics usage in Great Britain from 2013 to 2018. In 2018, an estimated *** million people were heavy liquid detergents for fabrics users.
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Kantar. (June 12, 2019). Number of people using liquid detergents for fabrics in Great Britain from 2013 to 2018, by user type (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/302345/liquid-detergents-for-fabrics-usage-by-user-type-in-the-uk/
Kantar. "Number of people using liquid detergents for fabrics in Great Britain from 2013 to 2018, by user type (in 1,000s)." Chart. June 12, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/302345/liquid-detergents-for-fabrics-usage-by-user-type-in-the-uk/
Kantar. (2019). Number of people using liquid detergents for fabrics in Great Britain from 2013 to 2018, by user type (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/302345/liquid-detergents-for-fabrics-usage-by-user-type-in-the-uk/
Kantar. "Number of People Using Liquid Detergents for Fabrics in Great Britain from 2013 to 2018, by User Type (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jun 2019, /statistics/302345/liquid-detergents-for-fabrics-usage-by-user-type-in-the-uk/
Kantar, Number of people using liquid detergents for fabrics in Great Britain from 2013 to 2018, by user type (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/302345/liquid-detergents-for-fabrics-usage-by-user-type-in-the-uk/ (last visited July 24, 2026)
Number of people using liquid detergents for fabrics in Great Britain from 2013 to 2018, by user type (in 1,000s) [Graph], Kantar, June 12, 2019. [Online]. Available: /statistics/302345/liquid-detergents-for-fabrics-usage-by-user-type-in-the-uk/
