* The source indicates:
-Heavy users consumed artificial sweetener either "Four times a day or more" or "2 - 3 times a day"
- Medium users consumed artificial sweetener "Once a day", "2 - 3 times a week" or "Once a week"
- Light users consumed artificial sweetener either "Once a week or less" or "Less than once a week"
Figures estimated by the source on the basis of survey responses.
Citation formats
Artificial sweetener usage in Great Britain 2013-2020, by user type
This statistic shows the frequency of artificial sweetener usage in Great Britain from 2013 to 2020, by user type. In 2020, an estimated ** people were 'heavy' artificial sweetener users.
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Kantar. (June 13, 2021). Number of people using artificial sweetener in Great Britain from 2013 to 2020, by user type (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/301606/artificial-sweetener-usage-in-the-uk/
Kantar. "Number of people using artificial sweetener in Great Britain from 2013 to 2020, by user type (in 1,000s)." Chart. June 13, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/301606/artificial-sweetener-usage-in-the-uk/
Kantar. (2021). Number of people using artificial sweetener in Great Britain from 2013 to 2020, by user type (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/301606/artificial-sweetener-usage-in-the-uk/
Kantar. "Number of People Using Artificial Sweetener in Great Britain from 2013 to 2020, by User Type (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jun 2021, /statistics/301606/artificial-sweetener-usage-in-the-uk/
Kantar, Number of people using artificial sweetener in Great Britain from 2013 to 2020, by user type (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/301606/artificial-sweetener-usage-in-the-uk/ (last visited July 21, 2026)
Number of people using artificial sweetener in Great Britain from 2013 to 2020, by user type (in 1,000s) [Graph], Kantar, June 13, 2021. [Online]. Available: /statistics/301606/artificial-sweetener-usage-in-the-uk/
