* The source indicates: - Heavy users consumed white rum either "10 or more in last week", "5 to 9 in last week", "3 or 4 in last week" or "1 or 2 in last week" - Medium users consumed white rum "1 or 2 in last month" or "3 or more in last month" - Light users consumed white rum "none in last month."
Figures estimated by the source on the basis of survey responses.
Citation formats
White, dark and golden rum usage in Great Britain 2020, by user type
This statistic shows the frequency of white, dark and golden rum usage in Great Britain in 2020. In that year, an estimated **** million people in the UK were 'heavy' white rum consumers.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Kantar. (July 23, 2021). Number of people using white, dark and golden rum in Great Britain (UK) in 2020, by user type (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 18, 2026, from /statistics/302270/white-rum-usage-by-user-type-in-the-uk/
Kantar. "Number of people using white, dark and golden rum in Great Britain (UK) in 2020, by user type (in 1,000s)." Chart. July 23, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 18, 2026. /statistics/302270/white-rum-usage-by-user-type-in-the-uk/
Kantar. (2021). Number of people using white, dark and golden rum in Great Britain (UK) in 2020, by user type (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 18, 2026. /statistics/302270/white-rum-usage-by-user-type-in-the-uk/
Kantar. "Number of People Using White, Dark and Golden Rum in Great Britain (Uk) in 2020, by User Type (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jul 2021, /statistics/302270/white-rum-usage-by-user-type-in-the-uk/
Kantar, Number of people using white, dark and golden rum in Great Britain (UK) in 2020, by user type (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/302270/white-rum-usage-by-user-type-in-the-uk/ (last visited July 18, 2026)
Number of people using white, dark and golden rum in Great Britain (UK) in 2020, by user type (in 1,000s) [Graph], Kantar, July 23, 2021. [Online]. Available: /statistics/302270/white-rum-usage-by-user-type-in-the-uk/
