* The source indicates: - Heavy users used scented products either "packs in last year: 13 or more" or "packs in the last year: 10-12." - Medium users used scented products either "packs in last year: 7 - 9." or "packs in last year: 5 - 6." - Light users used scented products either "packs in last year: 3 - 4" or "packs in last year: 2 or less."
Figures estimated by the source on the basis of survey responses.
Citation formats
Scented product usage in France 2014-2020, by user type
This statistic shows the frequency of air freshener, scented candle and fabric freshener usage in France from 2014 to 2020. In 2020, an estimated *** million people in France were heavy users of air fresheners, scented candles and fabric fresheners.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Kantar. (June 13, 2021). Number of people using air fresheners, scented candles and fabric fresheners in France from 2014 to 2020, by user type (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/439059/scented-product-usage-by-user-type-in-france/
Kantar. "Number of people using air fresheners, scented candles and fabric fresheners in France from 2014 to 2020, by user type (in 1,000s)." Chart. June 13, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/439059/scented-product-usage-by-user-type-in-france/
Kantar. (2021). Number of people using air fresheners, scented candles and fabric fresheners in France from 2014 to 2020, by user type (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/439059/scented-product-usage-by-user-type-in-france/
Kantar. "Number of People Using Air Fresheners, Scented Candles and Fabric Fresheners in France from 2014 to 2020, by User Type (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jun 2021, /statistics/439059/scented-product-usage-by-user-type-in-france/
Kantar, Number of people using air fresheners, scented candles and fabric fresheners in France from 2014 to 2020, by user type (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/439059/scented-product-usage-by-user-type-in-france/ (last visited July 21, 2026)
Number of people using air fresheners, scented candles and fabric fresheners in France from 2014 to 2020, by user type (in 1,000s) [Graph], Kantar, June 13, 2021. [Online]. Available: /statistics/439059/scented-product-usage-by-user-type-in-france/
