| Characteristic | Customer satisfaction index score |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
April 2014
More information
Region
Worldwide
Survey time period
March 11 to 31, 2014
Number of respondents
2,673 respondents
Special properties
customers who made an online purchase from an independent travel website in the past 12 months
Method of interview
Online survey
Supplementary notes
* Customer satisfaction score is based on a 1,000-point scale.
The overall customer satisfaction with purchase of a travel product was measured by the report. The overall satisfaction was made up of seven factors: competitiveness of pricing; usefulness of information; Availability of booking/reservation options; website/online store; ease of booking/reserving; competitiveness of sales and promotions; and contact with customer service.
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