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Mobile showrooming and webrooming penetration among Millennial consumers in the United States in 2014

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Source

Release date

October 2014

Region

United States

Survey time period

2014

Age group

25 to34 years

Special properties

Using a smartphone

Method of interview

Online survey

Supplementary notes

Total survey n = 1,000. The source does not provide information regarding the exact survey date.

Citation formats

U.S. Millennials: mobile showrooming and webrooming penetration 2014

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 14, 2014
This graph presents the showrooming and webrooming penetration among Millennials in the United States in 2014. As of the survey period, 34 percent of Gen Y survey respondents had looked up products online before purchasing it in person at a brick and mortar store.
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