* Forecast.
Includes travel, digital downloads and event tickets, excludes online gaming.
China: includes sales from businesses that occur over C2C platforms, excludes Hong Kong. India: online travel sales represent roughly 80 percent of B2C e-commerce sales.
Citation formats
Asia Pacific: share of B2C e-commerce sales 2010-2016, by country or region
This statistic gives information on the disitribution of B2C e-commerce sales in the Asia Pacific region from 2010 to 2016, by country or region. In 2010, **** percent of B2C e-commerce sales in the region were generated by Japan. In 2015, China is expected to generate **** percent of Asia Pacific's B2C e-commerce sales.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
eMarketer. (August 17, 2012). Share of B2C e-commerce sales in the Asia Pacific region from 2010 to 2016, by country or region [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/243715/distribution-of-b2c-e-commerce-sales-in-asia-pacific-by-country/
eMarketer. "Share of B2C e-commerce sales in the Asia Pacific region from 2010 to 2016, by country or region." Chart. August 17, 2012. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/243715/distribution-of-b2c-e-commerce-sales-in-asia-pacific-by-country/
eMarketer. (2012). Share of B2C e-commerce sales in the Asia Pacific region from 2010 to 2016, by country or region. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/243715/distribution-of-b2c-e-commerce-sales-in-asia-pacific-by-country/
eMarketer. "Share of B2c E-commerce Sales in The Asia Pacific Region from 2010 to 2016, by Country or Region." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Aug 2012, /statistics/243715/distribution-of-b2c-e-commerce-sales-in-asia-pacific-by-country/
eMarketer, Share of B2C e-commerce sales in the Asia Pacific region from 2010 to 2016, by country or region ÌÇÐÄÆƽâ°æ, /statistics/243715/distribution-of-b2c-e-commerce-sales-in-asia-pacific-by-country/ (last visited July 31, 2026)
Share of B2C e-commerce sales in the Asia Pacific region from 2010 to 2016, by country or region [Graph], eMarketer, August 17, 2012. [Online]. Available: /statistics/243715/distribution-of-b2c-e-commerce-sales-in-asia-pacific-by-country/
