The source does not provide the number of respondents or date of survey. Use a smartphone: Do you use your smartphone for any of the following activities?
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Gen X: smartphone retail activities in the United States 2015
This statistic presents the smartphone usage for shopping-related activities of Generation X shoppers in the United States. During a 2015 survey, it was found that 55 percent of Gen X respondents used their smartphone for locating stores and opening hours.
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IAB (U.S.). (November 30, 2015). Percentage of Gen X shoppers in the United States who use their smartphone for selected retail activities in 2015 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/294221/gen-x-north-american-shopper-usage-of-smartphones/
IAB (U.S.). "Percentage of Gen X shoppers in the United States who use their smartphone for selected retail activities in 2015." Chart. November 30, 2015. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/294221/gen-x-north-american-shopper-usage-of-smartphones/
IAB (U.S.). (2015). Percentage of Gen X shoppers in the United States who use their smartphone for selected retail activities in 2015. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/294221/gen-x-north-american-shopper-usage-of-smartphones/
IAB (U.S.). "Percentage of Gen X Shoppers in The United States Who Use Their Smartphone for Selected Retail Activities in 2015." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Nov 2015, /statistics/294221/gen-x-north-american-shopper-usage-of-smartphones/
IAB (U.S.), Percentage of Gen X shoppers in the United States who use their smartphone for selected retail activities in 2015 ÌÇÐÄÆƽâ°æ, /statistics/294221/gen-x-north-american-shopper-usage-of-smartphones/ (last visited July 31, 2026)
Percentage of Gen X shoppers in the United States who use their smartphone for selected retail activities in 2015 [Graph], IAB (U.S.), November 30, 2015. [Online]. Available: /statistics/294221/gen-x-north-american-shopper-usage-of-smartphones/
