non-infringers**; those who had downloaded, streamed/accessed or shared any of the six content types in the past three months***
Supplementary notes
* Base of most recent survey wave (Wave 8). Base varied by wave: n (W2) = 2,062; n (W3) = 2,206; n (W4) = 2,034; n (W5) = 1,171; n (W6) = 2,284; n (W7) = 2,254; n (W8) = 2,142. ** Only respondents that reported having consumed no illegal digital content. *** Content types included: music, e-books, video games, computer software, films and tv shows. Online (CAWI) and face-to-face (CAPI) surveys were used. Data for waves previous to Wave 5 published earlier by the source..
Citation formats
Google use to consume or share digital content in the UK 2012-2018
This statistic illustrates the share of legal digital content consumers that used Google (search engine) to consume and/or share digital content in the United Kingdom (UK) from 2012 to 2018. As of the most recent survey wave, ending in March 2018, ** percent of respondents reported using Google in this way.
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Kantar, & Intellectual Property Office (UK). (July 4, 2018). Use of Google (Search Engine) to consume or share digital content in the United Kingdom (UK) from 2012 to 2018 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/291460/use-of-google-to-consume-or-share-digital-content-in-the-united-kingdom/
Kantar, und Intellectual Property Office (UK). "Use of Google (Search Engine) to consume or share digital content in the United Kingdom (UK) from 2012 to 2018." Chart. July 4, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/291460/use-of-google-to-consume-or-share-digital-content-in-the-united-kingdom/
Kantar, Intellectual Property Office (UK). (2018). Use of Google (Search Engine) to consume or share digital content in the United Kingdom (UK) from 2012 to 2018. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/291460/use-of-google-to-consume-or-share-digital-content-in-the-united-kingdom/
Kantar, and Intellectual Property Office (UK). "Use of Google (Search Engine) to Consume or Share Digital Content in The United Kingdom (Uk) from 2012 to 2018." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Jul 2018, /statistics/291460/use-of-google-to-consume-or-share-digital-content-in-the-united-kingdom/
Kantar & Intellectual Property Office (UK), Use of Google (Search Engine) to consume or share digital content in the United Kingdom (UK) from 2012 to 2018 ÌÇÐÄÆƽâ°æ, /statistics/291460/use-of-google-to-consume-or-share-digital-content-in-the-united-kingdom/ (last visited August 04, 2026)
Use of Google (Search Engine) to consume or share digital content in the United Kingdom (UK) from 2012 to 2018 [Graph], Kantar, & Intellectual Property Office (UK), July 4, 2018. [Online]. Available: /statistics/291460/use-of-google-to-consume-or-share-digital-content-in-the-united-kingdom/
