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According to Google search data, from July 2024 and June 2025 the most frequently searched queries in India were “video” and “WhatsApp". These popular searches highlight key content consumption patterns in the country. The strong interest in video-related queries aligns with the fact that video-sharing platforms account for the largest share of monthly social network users in this country.

Optimization of video streaming

Not surprisingly, video content is witnessing exponential growth in recent years. It is evident in the fact that video streaming accounts for a major share of online mobile traffic across the nation. Recent trends suggest an increase in consumption of video over graphic or text content. Hence, a sound implementation of SEO in videos has become a necessity for a successful content creating channel. One of the major optimization strategies is to cater to the demographic of the nation, which incorporates efficient description, headline, and tag implementation.

Keyword search trends

Searches related to local preferences are gaining momentum, rendering local SEO invaluable to promoting visibility of the content. Phrases like “near me” and “close to me” have witnessed a significant increase in their frequency of appearances in queries. Since the coronavirus (COVID-19) outbreak, the latter part of 2020 has seen a significant rise in the usage of queries related to the pandemic. This is testament to the influence of recent events on keywords and optimized phrases for improved channel visibility.