non-infringers**; those who had downloaded, streamed/accessed or shared any of the six content types in the past three months***
Supplementary notes
* Base of most recent survey wave (Wave 8). Base varied by wave: n (W2) = 2,062; n (W3) = 2,206; n (W4) = 2,034; n(W5) = 1,171; n (W6) = 2,284; n (W7) = 2,254; n (W8) = 2,142. ** Only respondents that reported having consumed no illegal digital content. *** Content types included: music, e-books, video games, computer software, films and tv shows. Online (CAWI) and face-to-face (CAPI) surveys were used.
Citation formats
YouTube use to consume or share digital content in the United Kingdom (UK) 2012-2018
This statistic presents the share of legal digital content consumers that used YouTube to consume and/or share digital content in the United Kingdom (UK) from 2012 to 2018. As of the most recent survey wave, ending in March 2018, 58 percent of respondents reported using YouTube for this purpose.
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Intellectual Property Office (UK), & Ofcom, & Kantar. (July 4, 2018). Use of YouTube to consume or share digital content among legal digital content consumers in the United Kingdom (UK) from 2012 to 2018 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/291453/use-of-youtube-to-consume-or-share-digital-content-uk/
Intellectual Property Office (UK), und Ofcom, und Kantar. "Use of YouTube to consume or share digital content among legal digital content consumers in the United Kingdom (UK) from 2012 to 2018." Chart. July 4, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/291453/use-of-youtube-to-consume-or-share-digital-content-uk/
Intellectual Property Office (UK), Ofcom, Kantar. (2018). Use of YouTube to consume or share digital content among legal digital content consumers in the United Kingdom (UK) from 2012 to 2018. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/291453/use-of-youtube-to-consume-or-share-digital-content-uk/
Intellectual Property Office (UK), and Ofcom, and Kantar. "Use of Youtube to Consume or Share Digital Content among Legal Digital Content Consumers in The United Kingdom (Uk) from 2012 to 2018." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Jul 2018, /statistics/291453/use-of-youtube-to-consume-or-share-digital-content-uk/
Intellectual Property Office (UK) & Ofcom & Kantar, Use of YouTube to consume or share digital content among legal digital content consumers in the United Kingdom (UK) from 2012 to 2018 ÌÇÐÄÆƽâ°æ, /statistics/291453/use-of-youtube-to-consume-or-share-digital-content-uk/ (last visited July 27, 2026)
Use of YouTube to consume or share digital content among legal digital content consumers in the United Kingdom (UK) from 2012 to 2018 [Graph], Intellectual Property Office (UK), & Ofcom, & Kantar, July 4, 2018. [Online]. Available: /statistics/291453/use-of-youtube-to-consume-or-share-digital-content-uk/
