| Characteristic | Sometimes/rarely | Always/often |
|---|---|---|
| Products available to buy online | 27% | 11% |
| Holidays or hotels | 25% | 10% |
| Restaurants or take-aways | 18% | 6% |
| App reviews | 17% | 4% |
| Theatre or cinema | 14% | 5% |
| Services such as car repairs or a plumber or electrician | 14% | 4% |
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Source
Source
Release date
April 2014
More information
Region
United Kingdom
Survey time period
October to November 2013
Number of respondents
724 respondents
Age group
16 years and older
Special properties
adult internet users who ever undertake each activity
Method of interview
Face-to-face interview
Supplementary notes
* The original survey question was: "Please use this card to say how often, if at all, you look at online reviews that other people - not professional critics or journalists - have written or posted before you do each activity I read out. Do you read reviews about ….?/ - And how often, if at all, do you write online reviews for other people to read once you have done each activity I read out. Do you write reviews about ….? How often do you read app reviews from other users before downloading the app/ How often do you write app reviews that will appear alongside the app for others to see" (Prompted responses)
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