* n (tablet users) = circa 300 to 500 per wave; n (smartphone users) = circa 500 to 750 per wave; n (all individuals) = circa 1,000 per wave. Data for surveys previous to May 2017 published earlier by the source.
Citation formats
Social networking usage penetration in Great Britain 2013-2017, by device
This statistic displays the penetration of social media usage among individuals in Great Britain (GB) by device ownership, from *** to ***. Penetration of social networking of smartphone owners was at ** percent in the last three months leading to ***. Moreover, the penetration of social networking among tablet owners was *** percent less during the same time period.
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Ipsos. (August 21, 2017). Penetration of social network usage in Great Britain (GB) from November 2013 to May 2017, by device ownership [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/289071/penetration-of-social-networking-in-great-britain-by-device/
Ipsos. "Penetration of social network usage in Great Britain (GB) from November 2013 to May 2017, by device ownership." Chart. August 21, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/289071/penetration-of-social-networking-in-great-britain-by-device/
Ipsos. (2017). Penetration of social network usage in Great Britain (GB) from November 2013 to May 2017, by device ownership. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/289071/penetration-of-social-networking-in-great-britain-by-device/
Ipsos. "Penetration of Social Network Usage in Great Britain (Gb) from November 2013 to May 2017, by Device Ownership." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Aug 2017, /statistics/289071/penetration-of-social-networking-in-great-britain-by-device/
Ipsos, Penetration of social network usage in Great Britain (GB) from November 2013 to May 2017, by device ownership ÌÇÐÄÆƽâ°æ, /statistics/289071/penetration-of-social-networking-in-great-britain-by-device/ (last visited July 30, 2026)
Penetration of social network usage in Great Britain (GB) from November 2013 to May 2017, by device ownership [Graph], Ipsos, August 21, 2017. [Online]. Available: /statistics/289071/penetration-of-social-networking-in-great-britain-by-device/
