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In 2024, radio advertising revenue in Canada amounted to approximately **** billion Canadian dollars. This was a slight decrease compared to the roughly *** billion Canadian dollars recorded a year earlier.

Radio industry in Canada

Canada’s radio industry has experienced ongoing revenue declines for over a decade. In 2024, operating revenues from Canada’s radio sector stood at **** billion Canadian dollars. A decade earlier, this respective figure was roughly *** billion. That said, radio ranked among Canada's primary offline news sources for Anglophone news consumers as of February 2025.

Is radio advertising still effective?

In 2025, global radio advertising spending was projected to amount to over **** billion U.S. dollars. A year earlier, the corresponding spending was around ** billion dollars. Yet, radio remains a popular news and entertainment source for millions of listeners. It makes for an impressive audience base, even if many listen only in the car. A growing trend — in line with the general digitization of the media industry — is consumers moving away from traditional radio and to online radio stations. Aware of the ongoing changes, marketers assign higher budgets to digital radio advertising. The future of the radio will likely be digital.