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In June 2025, about **** billion newspapers were sold in China. The sales volume has seen a fluctuating trend in the past few years.

Digital media is the future

The media industry is a multi-trillion-dollar market in China, growing two-fold in the recent decade. One main revenue source in this industry comes from advertisement. In recent years, the distribution of ad spending in China gradually shifted away from traditional media channels towards internet and mobile advertisements. Digital media takes up over half of total ad spending in China, with ByteDance and Alibaba being the largest online ad companies.Ìý

Print media industry in China

In China, print media such as newspapers and magazines were on the wane in general. In the recent decade, the number of newspaper publications in China has declined, coinciding with a constant decrease in the sales volume. On the other side, the number of magazine publications saw a gain of *** magazines from 2013 to 2023, while the total amount of magazine copies sold was reduced by *** billion copies.