As of February 4, 2025, People's Daily was the leading newspaper brand in China in terms of the number of landing page visits and social media followings. Guangming Daily came in second with about **** points in the social media index, followed by Reference News.
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CNPP Brand Research Institute. (February 4, 2025). Leading newspaper brands on social media in China as of February 4, 2025, based on social media index [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1322949/china-most-popular-newspaper-brands-on-social-media/
CNPP Brand Research Institute. "Leading newspaper brands on social media in China as of February 4, 2025, based on social media index." Chart. February 4, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1322949/china-most-popular-newspaper-brands-on-social-media/
CNPP Brand Research Institute. (2025). Leading newspaper brands on social media in China as of February 4, 2025, based on social media index. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1322949/china-most-popular-newspaper-brands-on-social-media/
CNPP Brand Research Institute. "Leading Newspaper Brands on Social Media in China as of February 4, 2025, Based on Social Media Index." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Feb 2025, /statistics/1322949/china-most-popular-newspaper-brands-on-social-media/
CNPP Brand Research Institute, Leading newspaper brands on social media in China as of February 4, 2025, based on social media index ÌÇÐÄÆƽâ°æ, /statistics/1322949/china-most-popular-newspaper-brands-on-social-media/ (last visited July 29, 2026)
Leading newspaper brands on social media in China as of February 4, 2025, based on social media index [Graph], CNPP Brand Research Institute, February 4, 2025. [Online]. Available: /statistics/1322949/china-most-popular-newspaper-brands-on-social-media/
