In China, young people aged below 35 years were estimated to account for over **** of the social network userbase in 2019. As the government planned to increase the internet penetration rate in villages and small towns, where the older generation made up a large proportion of the rural population, the share of social network users aged over 54 years was projected to rise to **** percent by 2023.
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eMarketer. (March 11, 2020). Estimated share of social network users in China in 2019 and a forecast for 2023, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/277625/social-network-users-in-china-by-age-group/
eMarketer. "Estimated share of social network users in China in 2019 and a forecast for 2023, by age group." Chart. March 11, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/277625/social-network-users-in-china-by-age-group/
eMarketer. (2020). Estimated share of social network users in China in 2019 and a forecast for 2023, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/277625/social-network-users-in-china-by-age-group/
eMarketer. "Estimated Share of Social Network Users in China in 2019 and a Forecast for 2023, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Mar 2020, /statistics/277625/social-network-users-in-china-by-age-group/
eMarketer, Estimated share of social network users in China in 2019 and a forecast for 2023, by age group ÌÇÐÄÆƽâ°æ, /statistics/277625/social-network-users-in-china-by-age-group/ (last visited July 23, 2026)
Estimated share of social network users in China in 2019 and a forecast for 2023, by age group [Graph], eMarketer, March 11, 2020. [Online]. Available: /statistics/277625/social-network-users-in-china-by-age-group/
