The latest figures include measured-media advertising spending based on spending in:
TV: ad-supported video on demand, broadcast network TV, cable TV networks, broadcast spot TV, and syndicated, including Spanish-language networks;
Digital: desktop internet display, mobile app, mobile web, mobile web video, online video, paid search, and paid social media;
Magazines: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, including Spanish-language magazines;
Radio: national spot, local, and network;
Newspapers, including Spanish-language newspapers;
Outdoor.
Citation formats
Starbucks's advertising spending in the U.S. 2021-2022
In 2022, Starbucks spent *** million U.S. dollars on measured media advertising in the United States, an increase of nearly ** percent compared to the previous year. The coffee chain was one of the largest advertisers among restaurants in the U.S. as of 2022.
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Advertising Age. (June 26, 2023). Advertising spending of Starbucks in the United States in 2021 and 2022 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/275195/starbucks-advertising-spending-in-the-us/
Advertising Age. "Advertising spending of Starbucks in the United States in 2021 and 2022 (in million U.S. dollars)." Chart. June 26, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/275195/starbucks-advertising-spending-in-the-us/
Advertising Age. (2023). Advertising spending of Starbucks in the United States in 2021 and 2022 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/275195/starbucks-advertising-spending-in-the-us/
Advertising Age. "Advertising Spending of Starbucks in The United States in 2021 and 2022 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jun 2023, /statistics/275195/starbucks-advertising-spending-in-the-us/
Advertising Age, Advertising spending of Starbucks in the United States in 2021 and 2022 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/275195/starbucks-advertising-spending-in-the-us/ (last visited July 25, 2026)
Advertising spending of Starbucks in the United States in 2021 and 2022 (in million U.S. dollars) [Graph], Advertising Age, June 26, 2023. [Online]. Available: /statistics/275195/starbucks-advertising-spending-in-the-us/
