ÌÇÐÄÆƽâ°æ

Twisted was the leading flavored malt beverage brand in the United States in 2025. The brand generated over * dollars in sales, beating out competitors Smirnoff and Mike's Harder which had sales of *** million and *** million dollars,Ìý°ù±ð²õ±è±ð³¦³Ù¾±±¹±ð±ô²â.Ìý

What makes a beverage an FMB?

Flavored malt beverages are alcoholic beverages which by regulation must be made of 25 percent malt and 7.5 pounds of hops per 100 finished product barrels. Through processing, as much malt, flavor and color as possible is removed (characteristics which are typical of beer) before different flavorings and colorings are added. Flavored malt beverages were born in the 1990’s in an attempt to exploit the tax loophole that taxed malt-based beverages like beer at a lower rate than spirits-based beverages.

C-store sales

Flavored malt beverages are a popular alcoholic drink at convenience stores. After regular beer sales, FMBs were the next best-selling beer-based beverage, ahead of craft beers, cider, and non-alcoholic beer. In 2025, dollars sales of the category in convenience stores decreased by over *** percent compared to the previous year.