| Characteristic | All markets | Mature markets | United States | United Kingdom | France | Germany | Developing markets | Russia | Brazil | India | China |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Car dealer (both new and used cars) | 56% | 63% | 64% | 64% | 61% | 64% | 49% | 39% | 57% | 52% | 47% |
| Vehicle manufacturer websites | 47% | 49% | 56% | 55% | 35% | 49% | 46% | 45% | 42% | 51% | 46% |
| Search engine | 39% | 32% | 32% | 36% | 27% | 35% | 46% | 52% | 34% | 48% | 51% |
| Information websites/independent car valuation services | 39% | 43% | 54% | 43% | 35% | 39% | 35% | 39% | 19% | 38% | 44% |
| Dealer website | 38% | 37% | 44% | 44% | 29% | 32% | 38% | 41% | 39% | 37% | 37% |
| Family and friends | 36% | 30% | 29% | 32% | 26% | 33% | 43% | 36% | 38% | 52% | 47% |
| Specialist motoring/automotive press | 35% | 34% | 17% | 37% | 42% | 39% | 37% | 35% | 32% | 34% | 49% |
| Web forums, blogs or internet discussion groups | 23% | 15% | 13% | 19% | 17% | 13% | 30% | 35% | 17% | 26% | 43% |
| Print advertising | 22% | 15% | 18% | 18% | 10% | 15% | 28% | 19% | 27% | 39% | 25% |
| Auto shows | 22% | 13% | 10% | 9% | 19% | 14% | 32% | 24% | 21% | 38% | 44% |
| TV advertising | 22% | 14% | 16% | 13% | 12% | 13% | 31% | 18% | 27% | 45% | 35% |
| Independent e-tailer sites | 19% | 18% | 11% | 13% | 14% | 34% | 19% | 21% | 11% | 20% | 24% |
| Manufacturer or dealer social media page | 16% | 7% | 7% | 8% | 7% | 6% | 24% | 22% | 19% | 29% | 28% |
| Car dealer (used cars only) | 14% | 14% | 10% | 17% | 11% | 17% | 14% | 9% | 15% | 17% | 15% |
| Non-specialist motoring/automotive press | 13% | 8% | 5% | 11% | 6% | 9% | 17% | 21% | 9% | 15% | 24% |
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Source
Source
Release date
March 2013
More information
Region
Worldwide
Survey time period
2012
Number of respondents
Over 8,000
Method of interview
Questionnaire
Supplementary notes
The source did not provide information regarding the age of respondents.
Citation formats
