* Percentage of respondents who agree If they were to receive the application for free. The original question read as follows: "If you were to receive an application for free instead of paying for it, would you
agree that the application could use your personal data in return? If so, which
application would you grant access?" The source does not provide information regarding the age of respondents.
Countries represented include Germany (n=1,123), the U.S. (n=1,051), and China (n=1,010),
Citation formats
Consumers willing to share connected car data by nonproprietary app 15
This graph shows the percentage of car customers in selected countries worldwide who are willing to share connected car navigation data if they were to receive an application for free instead of paying for it, based on a 2015 survey conducted by McKinsey. Under these circumstances, some ** percent of U.S. customers said they would allow apps to share navigation and mobility data.
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McKinsey & Company. (March 6, 2016). Percentage of car customers in selected countries willing to share connected car data* as of August 2015, by country and application type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/256157/drivers-willing-to-share-connected-car-data-with-oems-and-dealers/
McKinsey & Company. "Percentage of car customers in selected countries willing to share connected car data* as of August 2015, by country and application type." Chart. March 6, 2016. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/256157/drivers-willing-to-share-connected-car-data-with-oems-and-dealers/
McKinsey & Company. (2016). Percentage of car customers in selected countries willing to share connected car data* as of August 2015, by country and application type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/256157/drivers-willing-to-share-connected-car-data-with-oems-and-dealers/
McKinsey & Company. "Percentage of Car Customers in Selected Countries Willing to Share Connected Car Data* as of August 2015, by Country and Application Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Mar 2016, /statistics/256157/drivers-willing-to-share-connected-car-data-with-oems-and-dealers/
McKinsey & Company, Percentage of car customers in selected countries willing to share connected car data* as of August 2015, by country and application type ÌÇÐÄÆƽâ°æ, /statistics/256157/drivers-willing-to-share-connected-car-data-with-oems-and-dealers/ (last visited July 31, 2026)
Percentage of car customers in selected countries willing to share connected car data* as of August 2015, by country and application type [Graph], McKinsey & Company, March 6, 2016. [Online]. Available: /statistics/256157/drivers-willing-to-share-connected-car-data-with-oems-and-dealers/
