The percentage of respondents who are willing to change car brands for better connectivity services rose considerably between 2014 and 2016, but rebounded slightly in 2017 and dipped to just ** percent in 2019. This figure compares to ** percent of respondents who had said they would change brands for better connectivity in 2018, according to .
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McKinsey & Company. (February 4, 2020). Percentage of respondents in selected countries worldwide who are willing to change car brand for improved connectivity services between 2014 and 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/955175/consumers-worldwide-willing-to-change-brand-for-connectivity/
McKinsey & Company. "Percentage of respondents in selected countries worldwide who are willing to change car brand for improved connectivity services between 2014 and 2019." Chart. February 4, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/955175/consumers-worldwide-willing-to-change-brand-for-connectivity/
McKinsey & Company. (2020). Percentage of respondents in selected countries worldwide who are willing to change car brand for improved connectivity services between 2014 and 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/955175/consumers-worldwide-willing-to-change-brand-for-connectivity/
McKinsey & Company. "Percentage of Respondents in Selected Countries Worldwide Who Are Willing to Change Car Brand for Improved Connectivity Services between 2014 and 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Feb 2020, /statistics/955175/consumers-worldwide-willing-to-change-brand-for-connectivity/
McKinsey & Company, Percentage of respondents in selected countries worldwide who are willing to change car brand for improved connectivity services between 2014 and 2019 ÌÇÐÄÆƽâ°æ, /statistics/955175/consumers-worldwide-willing-to-change-brand-for-connectivity/ (last visited July 30, 2026)
Percentage of respondents in selected countries worldwide who are willing to change car brand for improved connectivity services between 2014 and 2019 [Graph], McKinsey & Company, February 4, 2020. [Online]. Available: /statistics/955175/consumers-worldwide-willing-to-change-brand-for-connectivity/
