Sales share of Target by product segment U.S. 2025| ��ƽ��

Sales share of Target in the United States in fiscal year 2025, by product segment

Characteristic	Sales share
Beauty and household essentials	-
Food & beverage	23.5%
Household essentials	17.54%
Home furnishings & decor	15.2%
Apparel & accessories	15.32%
Hardlines	15.38%
Beauty	12.86%
Other	0.2%

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Release date

March 2026

More information

Region

United States

Survey time period

February 2025 to January 2026

Supplementary notes

Beauty and household essentials includes beauty and personal care, baby gear, cleaning, paper products, and pet supplies.
Hardlines includes electronics (including video game hardware and software), toys, entertainment, sporting goods, and luggage.
Apparel and accessories includes apparel for women, men, boys, girls, toddlers, infants and newborns, as well as jewelry, accessories, and shoes.
Food and beverage includes dry grocery, dairy, frozen food, beverages, candy, snacks, deli, bakery, meat, produce, and food service in our stores.
Home furnishings and décor includes furniture, lighting, storage, kitchenware, small appliances, home décor, bed and bath, home improvement, school/office supplies, greeting cards and party supplies, and other seasonal merchandise.

The values were calculated by ��ƽ�� based on the company's annual report.

Citation formats

In the fiscal year 2025, 23.5 percent of Target Corporation's merchandise sales corresponded to the food and beverage segment. Meanwhile, household essentials represented 17.54 percent of the total merchandise sales. Merchandise sales represent the vast majority of Target's revenues. The company also has other streams of revenue, including credit card profit-sharing income from their arrangement with the TD Bank Group.

Beauty at Target

In a 2025 survey among young consumers in the United States, seven percent of teenagers named Target as a shopping destination they visited to buy beauty products. This may not sound high, but it earned Target third place of all shops in the country, ahead of other major retailers Walmart and Amazon. It was, however, a considerable distance behind the two most popular destinations, specialist beauty brands Sephora and Ulta.

Gen Z clothing purchases

There is also a large Generation Z market available to Target in the clothing category. In 2023, Gen Z consumers voted big box stores, such as Target and Walmart, as the second most popular shopping destination for apparel, with 16 percent of responses. This was only one percentage point behind online stores.