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This statistic presents the global sales of Procter and Gamble's baby, feminine, and family care segment from 2011 to 2025. P&G generated worldwide sales of about billion U.S. dollars with baby, feminine and family care products in 2025. 

A leader in the market

Currently ranking among the leading beauty manufacturers worldwide, Procter & Gamble is a global company with operations in over *** countries. The company's roots date back to the year **** when it was founded by William Procter and James Gamble in Cincinnati, Ohio, where the company's headquarters still remain. P&G manufactures and sells consumer goods across multiple product segments such as beauty, grooming, health care, household care, and baby care.

Procter & Gamble sells its products directly to mass merchandisers, grocery stores, membership club stores, drug stores and high-frequency stores. The North American and European markets continue to contribute to the majority of Procter & Gamble's net sales, which amounted to ** billion U.S. dollars in 2025. The company is one of the leading toothpaste manufacturers in the United States.

P&G's Ad spend

Procter & Gamble is also one of the biggest spenders in the world when it comes to its advertising campaign. In 2020, P&G's global advertising expenditure amounted to approximately **** billion U.S. dollars and increased to *** billion U.S. dollars by 2025. In 2022, Procter & Gamble spent approximately ** million U.S. dollars to promote its renowned brand Oral-B in the United States.