In Great Britain, the market for baby care products saw ups and downs since 2010. In 2024, the baby care market was worth an estimated **** million British pounds, slightly higher than the year prior. Market value reached a high of around ** million British pounds in 2020.
UK’s favourite is a global force
Baby care products range from baby formulas, milk and drinks to hair and skin care products and disposable items such as wipes and diapers. The most popular baby care brand among UK consumers was Johnson & Johnson. The American multinational retailer was followed by the UK’s own Boots, Asda and Tesco, all of which sell own-brand baby and child products.
Declining birth rate
In 2019, the birth rate in the UK was the lowest of the past 15 years. The highest it had been was in 2010, when **** births occurred per 1,000 population.
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Cosmetic, Toiletry & Perfumery Association. (May 2, 2025). Market value of baby care products in Great Britain from 2010 to 2024 (in 1,000 GBP) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/474676/market-value-baby-care-great-britain-uk/
Cosmetic, Toiletry & Perfumery Association. "Market value of baby care products in Great Britain from 2010 to 2024 (in 1,000 GBP)." Chart. May 2, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/474676/market-value-baby-care-great-britain-uk/
Cosmetic, Toiletry & Perfumery Association. (2025). Market value of baby care products in Great Britain from 2010 to 2024 (in 1,000 GBP). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/474676/market-value-baby-care-great-britain-uk/
Cosmetic, Toiletry & Perfumery Association. "Market Value of Baby Care Products in Great Britain from 2010 to 2024 (in 1,000 Gbp)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 May 2025, /statistics/474676/market-value-baby-care-great-britain-uk/
Cosmetic, Toiletry & Perfumery Association, Market value of baby care products in Great Britain from 2010 to 2024 (in 1,000 GBP) ÌÇÐÄÆƽâ°æ, /statistics/474676/market-value-baby-care-great-britain-uk/ (last visited July 28, 2026)
Market value of baby care products in Great Britain from 2010 to 2024 (in 1,000 GBP) [Graph], Cosmetic, Toiletry & Perfumery Association, May 2, 2025. [Online]. Available: /statistics/474676/market-value-baby-care-great-britain-uk/
