EquiTrend is a Brand Equity tracking study conducted by Harris Interactive that measures and compares brand health for more than 1,500 brands. It analayzes the responses of over 37,500 consumers on key measures of brand health - including how well the public knows a brand, how positively they think of the brand and their consideration to do business with or donate to the brand.
The statistic depicts the EquiTrend ranking of sports leagues in the U.S. in 2012. The NFL's EquiTrend score is in 2012. Formula One Racing, Major League Soccer, the National Basketball Association, the National Hockey League, the PGA Tour and NASCAR (not included in this statistic) ranked below the category average.
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Harris Interactive. (May 31, 2012). Brand equity ranking of sports leagues in the U.S. 2012 (EquiTrend score) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/236295/brand-equity-ranking-of-sports-leagues-in-the-us/
Harris Interactive. "Brand equity ranking of sports leagues in the U.S. 2012 (EquiTrend score)." Chart. May 31, 2012. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/236295/brand-equity-ranking-of-sports-leagues-in-the-us/
Harris Interactive. (2012). Brand equity ranking of sports leagues in the U.S. 2012 (EquiTrend score). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/236295/brand-equity-ranking-of-sports-leagues-in-the-us/
Harris Interactive. "Brand Equity Ranking of Sports Leagues in The U.S. 2012 (Equitrend Score)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 May 2012, /statistics/236295/brand-equity-ranking-of-sports-leagues-in-the-us/
Harris Interactive, Brand equity ranking of sports leagues in the U.S. 2012 (EquiTrend score) ÌÇÐÄÆƽâ°æ, /statistics/236295/brand-equity-ranking-of-sports-leagues-in-the-us/ (last visited August 05, 2026)
Brand equity ranking of sports leagues in the U.S. 2012 (EquiTrend score) [Graph], Harris Interactive, May 31, 2012. [Online]. Available: /statistics/236295/brand-equity-ranking-of-sports-leagues-in-the-us/
