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Preferred channel for purchasing FMCG products among urban Indian in second quarter in 2025

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Sources

Release date

September 2025

Region

India

Survey time period

Q2 2025

Supplementary notes



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Preferred channel for purchasing FMCG products among urban Indians Q2 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 3, 2026

As of second quarter of 2025, Kirana / Paan-Beedi stores were the primary channel for the purchase of FMCG products among ** percent of urban consumers in India. On the other hand, with the rise in internet penetration, online shopping is gaining traction among percent of urban Indians.

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Statistics on " FMCG in India "

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Other statistics that may interest you FMCG in India

Key figures

4

Segments

6

Leading FMCG conglomerates

6

Market players

7

Consumer behavior

5

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Topics

FMCG in IndiaTobacco market in IndiaSpice market in IndiaApparel market in IndiaJewelry market in India
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