The preferred sports content format for engaged sports fans worldwide was to watch the games in their entirely, with ** percent of respondents to a late 2022 survey indicating to engage with sports through this format. This was in particular the case for European and North American countries. In contrast, markets like Hong Kong, Singapore, and China preferred watching clips or highlights of games.
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YouGov. (August 23, 2023). Preferred format of sports content among engaged sports fans worldwide as of November 2022, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1479647/preferred-sport-content-format-for-engaged-sports-fans-worldwide-by-country/
YouGov. "Preferred format of sports content among engaged sports fans worldwide as of November 2022, by country." Chart. August 23, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1479647/preferred-sport-content-format-for-engaged-sports-fans-worldwide-by-country/
YouGov. (2023). Preferred format of sports content among engaged sports fans worldwide as of November 2022, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1479647/preferred-sport-content-format-for-engaged-sports-fans-worldwide-by-country/
YouGov. "Preferred Format of Sports Content among Engaged Sports Fans Worldwide as of November 2022, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Aug 2023, /statistics/1479647/preferred-sport-content-format-for-engaged-sports-fans-worldwide-by-country/
YouGov, Preferred format of sports content among engaged sports fans worldwide as of November 2022, by country ÌÇÐÄÆƽâ°æ, /statistics/1479647/preferred-sport-content-format-for-engaged-sports-fans-worldwide-by-country/ (last visited August 05, 2026)
Preferred format of sports content among engaged sports fans worldwide as of November 2022, by country [Graph], YouGov, August 23, 2023. [Online]. Available: /statistics/1479647/preferred-sport-content-format-for-engaged-sports-fans-worldwide-by-country/
