In 2024, over **** of survey respondents in the United States identified their favorite treat as the primary reason for spending a little more on chocolate or candy. The preference for favorite brand ranked second, with ** percent of respondents, while ** percent stated they would pay extra to buy these items for holiday celebrations.
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FoodNavigator-USA.com. (September 1, 2025). Most important reasons for consumers to spend more on chocolate or candy in the United States in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1659644/reasons-for-increased-spending-in-confectionery-us/
FoodNavigator-USA.com. "Most important reasons for consumers to spend more on chocolate or candy in the United States in 2024." Chart. September 1, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1659644/reasons-for-increased-spending-in-confectionery-us/
FoodNavigator-USA.com. (2025). Most important reasons for consumers to spend more on chocolate or candy in the United States in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1659644/reasons-for-increased-spending-in-confectionery-us/
FoodNavigator-USA.com. "Most Important Reasons for Consumers to Spend More on Chocolate or Candy in The United States in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Sep 2025, /statistics/1659644/reasons-for-increased-spending-in-confectionery-us/
FoodNavigator-USA.com, Most important reasons for consumers to spend more on chocolate or candy in the United States in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1659644/reasons-for-increased-spending-in-confectionery-us/ (last visited July 28, 2026)
Most important reasons for consumers to spend more on chocolate or candy in the United States in 2024 [Graph], FoodNavigator-USA.com, September 1, 2025. [Online]. Available: /statistics/1659644/reasons-for-increased-spending-in-confectionery-us/
