| Characteristic | Share of respondents |
|---|---|
| Snickers | 94% |
| KitKat | 93% |
| M&M's | 93% |
| Twix | 92% |
| Hershey's | 91% |
| Reese's | 91% |
| Crunch | 90% |
| Butterfinger | 88% |
| 3 Musketeers | 87% |
| Almond Joy | 85% |
| Baby Ruth | 84% |
| Dove Chocolate | 84% |
| PayDay | 84% |
| Ghirardelli | 76% |
| Mars | 76% |
| Lindt | 74% |
| Ferrero Rocher | 73% |
| Kinder | 72% |
| Cadbury | 71% |
| Godiva | 66% |
| Ferrero | 62% |
| Toblerone | 57% |
| Milka | 43% |
| Maltesers | 31% |
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Source
Source
Release date
August 2025
More information
Region
United States
Survey time period
June 17 to July 23, 2025
Number of respondents
6,242 respondents
Age group
18-64 years
Special properties
Residential online population
Method of interview
Online survey
Supplementary notes
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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