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Number of ASOS brand consumers worldwide in 2022, by country (in millions)

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Source

Release date

November 2022

Region

Worldwide

Survey time period

January 1 - August 31, 2022

Supplementary notes

* Outside Russia.

Citation formats

Number of people purchasing the ASOS brand by country in 2022

Published by
Bruna Rocco,
Dec 18, 2025
This chart shows the number of consumers of the ASOS clothing brand worldwide in 2022 by country, in millions. That year, Europe was the leading consumption hub for the fast fashion brand ASOS with nearly ** million consumers. In 2022, ASOS had sold nearly 100 million clothing items worldwide.
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* For commercial use only

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