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Total number of active Etsy buyers worldwide between 2012 and 2023 (in millions)

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Source

Release date

April 2024

Region

Worldwide

Survey time period

2012 - 2023

Special properties

including buyers from Reverb.com starting in 2019

Supplementary notes

An active buyer is a buyer who has made at least one purchase in the last 12 months on Etsy. An Etsy buyer is a person who has created an account on that marketplace and is identified by a unique email address. Because of this, a single person can have multiple accounts on Etsy.

Citation formats

Active Etsy buyers worldwide 2012-2023

Published by
Yihan Ma,
Dec 18, 2025
In 2023, Etsy had approximately 96.5 million active buyers worldwide. This figure, which set a record for the online marketplace specializing in vintage and handmade products, represented an increase of more than one million compared to the number recorded the previous year. Among the features that characterize Etsy are the interactive seller storefronts and the ability to share content with other social networks.
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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