GMS: conversations by brand and food trend France 2017| ��ƽ��

Distribution of online conversations about the main retail chains in France between April and June 2017, according to food trends and the retail chain

Characteristic	Seasonal products	Eco-friendly/organic products	Local products	Gluten-free/lactose-free	Veggie
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Release date

September 2017

More information

Region

France

Survey time period

April 1, 2017 - June 14, 2017

Supplementary notes

The source adds the following methodological information: "In this Brandwatch study, using our social media intelligence platform Brandwatch Analytics, we analyzed social media conversations around 16 food retail chains (GMS) operating in France between April 1, 2017, and June 14, 2017 (except for the section Go beyond the verbatim: image recognition): Aldi, Auchan, Carrefour, Cora, Franprix, Géant Casino, Intermarché, Leader Price, E.Leclerc, Lidl, Magasins U, Monoprix, Netto, Picard Surgelés, Simply Market, and Supermarchés Casino. Using the Rules function, which employs Boolean operators, we segmented the mentions obtained into different categories and themes."

The source provides no information regarding the missing percentage points to reach 100 percent or exceeding 100 percent.

Citation formats

This chart illustrates the distribution of online conversations about the main retail chains in France between April and June 2017, according to food trends and the retail chain. It can be observed that about ** percent of conversations about Netto concerned the food trend of local products. Organic and ecological products were the subject of more than ** percent of online conversations around the E. Leclerc brand.