Number of people in Germany who bought food for their household in discounter supermarkets (e.g. Aldi, Lidl, Netto etc.) from 2019 to 2024
(in millions)
Characteristic
People in millions
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Information on population: Base: German-speaking population aged 14 years and older in private households at main place of residence in the Federal Republic of Germany
Information on total sample: 2019: 23,318 respondents, representing 70.60 million people 2020: 23,191 respondents, representing 70.64 million people 2021: 22,563 respondents, representing 70.54 million people 2022: 23,015 respondents, representing 70.60 million people 2023: 23,524 respondents, representing 70.08 million people
2024: 23,485 respondents, representing 70.48 million people
Further information on methodology available .
This question was asked during the survey in the following wording: "Where are the groceries for your household bought, in which of these stores? (Circle all relevant answers!)"
Citation formats
Number of people in Germany who bought food in discounter supermarkets 2019-2024
In 2024, around million people in Germany shopped for groceries in discounter supermarkets. The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
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IfD Allensbach. (June 19, 2024). Number of people in Germany who bought food for their household in discounter supermarkets (e.g. Aldi, Lidl, Netto etc.) from 2019 to 2024 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1374320/discounter-supermarkets-food-shopping-germany/
IfD Allensbach. "Number of people in Germany who bought food for their household in discounter supermarkets (e.g. Aldi, Lidl, Netto etc.) from 2019 to 2024 (in millions)." Chart. June 19, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1374320/discounter-supermarkets-food-shopping-germany/
IfD Allensbach. (2024). Number of people in Germany who bought food for their household in discounter supermarkets (e.g. Aldi, Lidl, Netto etc.) from 2019 to 2024 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1374320/discounter-supermarkets-food-shopping-germany/
IfD Allensbach. "Number of People in Germany Who Bought Food for Their Household in Discounter Supermarkets (E.G. Aldi, Lidl, Netto Etc.) from 2019 to 2024 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Jun 2024, /statistics/1374320/discounter-supermarkets-food-shopping-germany/
IfD Allensbach, Number of people in Germany who bought food for their household in discounter supermarkets (e.g. Aldi, Lidl, Netto etc.) from 2019 to 2024 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1374320/discounter-supermarkets-food-shopping-germany/ (last visited July 28, 2026)
Number of people in Germany who bought food for their household in discounter supermarkets (e.g. Aldi, Lidl, Netto etc.) from 2019 to 2024 (in millions) [Graph], IfD Allensbach, June 19, 2024. [Online]. Available: /statistics/1374320/discounter-supermarkets-food-shopping-germany/
