* The source adds the following information regarding the methodology: "We created 'intention' rules to automatically detect any comment related to a brand that mentions a purchase intention. The objective: to measure the volume of conversations in which internet users say they want to buy this brand. These rules allow the detection of comments containing a personal pronoun ('I', 'we', etc.) placed at the beginning of a long list of verbal phrases or expressions related to a particular industry. For example, verbal phrases related to the retail sector might include expressions such as 'feel like going there,' 'need to stop by,' or 'will try to get to,' while terms used for companies dedicated to consumer electronics would rather resemble 'feel like buying,' 'need to have,' or 'plan to acquire.'"
Citation formats
Purchase intentions: most mentioned brands online January 2018
This statistic records the volume of conversations about online users' purchase intentions worldwide in January 2018, by brand. That month, the airline Delta Airlines was the brand with the most conversations involving purchase intentions ( conversations), followed by Virgin Media with conversations mentioning this brand.
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Brandwatch. (April 17, 2018). Volume of conversations about online users' purchase intentions in January 2018, by brand [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1638321/volume-conversations-purchase-intentions-internet-users-by-brand-january-world/
Brandwatch. "Volume of conversations about online users' purchase intentions in January 2018, by brand." Chart. April 17, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1638321/volume-conversations-purchase-intentions-internet-users-by-brand-january-world/
Brandwatch. (2018). Volume of conversations about online users' purchase intentions in January 2018, by brand. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1638321/volume-conversations-purchase-intentions-internet-users-by-brand-january-world/
Brandwatch. "Volume of Conversations about Online Users' Purchase Intentions in January 2018, by Brand." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Apr 2018, /statistics/1638321/volume-conversations-purchase-intentions-internet-users-by-brand-january-world/
Brandwatch, Volume of conversations about online users' purchase intentions in January 2018, by brand ÌÇÐÄÆƽâ°æ, /statistics/1638321/volume-conversations-purchase-intentions-internet-users-by-brand-january-world/ (last visited July 24, 2026)
Volume of conversations about online users' purchase intentions in January 2018, by brand [Graph], Brandwatch, April 17, 2018. [Online]. Available: /statistics/1638321/volume-conversations-purchase-intentions-internet-users-by-brand-january-world/
