Large retail: online conversations by topic and brand France 2017| ��ƽ��

Distribution of online conversations about the main retail chains in France between April and June 2017, by topic

Characteristic	Price	Promotions	Quality	Service	Variety
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-

Download

Source

Show detailed source information?

Already a member?

Source

Release date

September 2017

More information

Region

France

Survey time period

April 1, 2017 - June 14, 2017

Supplementary notes

The source adds the following methodological information: "In this Brandwatch study, using our social media intelligence platform Brandwatch Analytics, we analyzed social media conversations around 16 food retail chains (GMS) operating in France between April 1, 2017, and June 14, 2017 (except for the section Go beyond the verbatim: image recognition): Aldi, Auchan, Carrefour, Cora, Franprix, Géant Casino, Intermarché, Leader Price, E.Leclerc, Lidl, Magasins U, Monoprix, Netto, Picard Surgelés, Simply Market, and Supermarchés Casino. Using the Rules function, which employs Boolean operators, we segmented the mentions obtained into different categories and themes." The source provides no information regarding the missing percentage points to reach 100 percent or exceeding 100 percent.

Citation formats

This statistic shows the distribution of online conversations about the main retail chains in France between April and June 2017, according to the theme. It can be seen that on average, nearly ** percent of online consumer discussions concerned prices, while product variety was the subject of ** percent of online conversations. Variety was particularly mentioned in conversations about the Monoprix brand. This theme accounted for ** percent of conversations around the chain.