North America continues to be the main market for the American company Mattel. Specifically, approximately **** percent of the revenue of the giant behind Barbie during 2023 originated in that region. Europe, the Middle East, and Africa (EMEA) ranked second, accounting for about ** percent of the company's total sales in the referenced year.
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Mattel. (February 8, 2024). Percentage distribution of net income derived from Mattel sales in 2023, by region [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 04, 2026, from /statistics/1636585/percentage-breakdown-of-mattel-s-gross-sales-in-world-regions/
Mattel. "Percentage distribution of net income derived from Mattel sales in 2023, by region." Chart. February 8, 2024. ÌÇÐÄÆÆ½â°æ. Accessed August 04, 2026. /statistics/1636585/percentage-breakdown-of-mattel-s-gross-sales-in-world-regions/
Mattel. (2024). Percentage distribution of net income derived from Mattel sales in 2023, by region. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 04, 2026. /statistics/1636585/percentage-breakdown-of-mattel-s-gross-sales-in-world-regions/
Mattel. "Percentage Distribution of Net Income Derived from Mattel Sales in 2023, by Region." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 8 Feb 2024, /statistics/1636585/percentage-breakdown-of-mattel-s-gross-sales-in-world-regions/
Mattel, Percentage distribution of net income derived from Mattel sales in 2023, by region ÌÇÐÄÆÆ½â°æ, /statistics/1636585/percentage-breakdown-of-mattel-s-gross-sales-in-world-regions/ (last visited August 04, 2026)
Percentage distribution of net income derived from Mattel sales in 2023, by region [Graph], Mattel, February 8, 2024. [Online]. Available: /statistics/1636585/percentage-breakdown-of-mattel-s-gross-sales-in-world-regions/