Original survey question: "In which, if any, of the following product categories have you noticed "shrinkflation" over the past six months? (i.e. Since January 2025)"
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Consumers goods categories where UK shoppers noticed shrinkflation as of July 2025
Snacks were, by far, the consumer goods category where survey respondents noticed shrinkflation the most in the UK. When surveyed in July 2025, **** of consumers said that they had noticed shrinkflation in products such as crisps and nuts in the past six months. Shrinkflation refers to the process of reducing the size of a product while maintaining or increasing its price.
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YouGov. (July 14, 2025). Consumers who noticed shrinkflation in the UK in the past six months as of July 2025, by product type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1619087/shrinkflation-consumer-goods-categories-uk/
YouGov. "Consumers who noticed shrinkflation in the UK in the past six months as of July 2025, by product type." Chart. July 14, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1619087/shrinkflation-consumer-goods-categories-uk/
YouGov. (2025). Consumers who noticed shrinkflation in the UK in the past six months as of July 2025, by product type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1619087/shrinkflation-consumer-goods-categories-uk/
YouGov. "Consumers Who Noticed Shrinkflation in The Uk in The past Six Months as of July 2025, by Product Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Jul 2025, /statistics/1619087/shrinkflation-consumer-goods-categories-uk/
YouGov, Consumers who noticed shrinkflation in the UK in the past six months as of July 2025, by product type ÌÇÐÄÆƽâ°æ, /statistics/1619087/shrinkflation-consumer-goods-categories-uk/ (last visited July 16, 2026)
Consumers who noticed shrinkflation in the UK in the past six months as of July 2025, by product type [Graph], YouGov, July 14, 2025. [Online]. Available: /statistics/1619087/shrinkflation-consumer-goods-categories-uk/
