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Consumer sentiment towards AI on smartphones reveals a complex landscape of expectations and concerns. While many users recognize the potential benefits of AI features, a significant majority still prioritize basic functionality (** percent), such as signal quality over advanced AI capabilities. This dichotomy highlights the challenges smartphone manufacturers face as they integrate more AI features into their devices.

Rapid growth of AI-capable smartphones

Despite consumer hesitancy, the market for AI-capable smartphones is poised for substantial growth. In 2024, these devices were expected to account for ** percent of total smartphone shipments, rising to ** percent by 2028. This trend aligns with the broader integration of AI across consumer technology, with AI smartphones and AI PCs expected to gain significant market share in the coming years.

Challenges in AI adoption

However, the road to widespread AI adoption in smartphones is not without obstacles. Among AI-eligible Samsung Galaxy owners in the United States, ** percent found AI features not useful, while over ** percent expressed distrust in AI or its accuracy. Similarly, nearly ** percent of AI-eligible Apple iPhone owners reported not using AI features due to having not updated their software. These findings underscore the importance of addressing user concerns and demonstrating clear value propositions for AI features in smartphones to drive adoption and acceptance.