Refers to specialty coffee drinkers that are much more/ somewhat likely to buy
Method of interview
Online survey
Supplementary notes
Original survey question was as follows: "Here are some things that a coffee company could say about their coffee. What effect do each of these have on your interest in buying their coffee?"
Citation formats
Interest in buying specialty coffees in the U.S. 2024, by claim
According to a survey, the interest in purchasing specialty coffee among American consumers is highest when it specifies the level of roast. In fact, this was stated by a share of ** percent in 2024. Coffee produced from a single origin as well as coffee grown on farms that treat workers well follow with ** percent each.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
National Coffee Association. (June 13, 2025). What effect do each of these things that a coffee company could say about their coffee have on your interest in buying their coffee?
[Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1618639/interest-in-buying-specialty-coffees-in-the-us-by-claim/
National Coffee Association. "What effect do each of these things that a coffee company could say about their coffee have on your interest in buying their coffee?
." Chart. June 13, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1618639/interest-in-buying-specialty-coffees-in-the-us-by-claim/
National Coffee Association. (2025). What effect do each of these things that a coffee company could say about their coffee have on your interest in buying their coffee?
. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1618639/interest-in-buying-specialty-coffees-in-the-us-by-claim/
National Coffee Association. "What Effect Do Each of These Things That a Coffee Company Could Say about Their Coffee Have on Your Interest in Buying Their Coffee?
." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jun 2025, /statistics/1618639/interest-in-buying-specialty-coffees-in-the-us-by-claim/
National Coffee Association, What effect do each of these things that a coffee company could say about their coffee have on your interest in buying their coffee?
ÌÇÐÄÆƽâ°æ, /statistics/1618639/interest-in-buying-specialty-coffees-in-the-us-by-claim/ (last visited July 31, 2026)
What effect do each of these things that a coffee company could say about their coffee have on your interest in buying their coffee?
[Graph], National Coffee Association, June 13, 2025. [Online]. Available: /statistics/1618639/interest-in-buying-specialty-coffees-in-the-us-by-claim/
