| Characteristic | Share of respondents |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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United States
January 2020
1,950 respondents
18 years and older
both males and females, who consumed a beverage other than tap water the day prior to being interviewed
Online survey
The original question ran as follows:' What did you drink yesterday during each of the following times? This may include any beverage that you drank at home or outside your home and may have come in a cup, can or bottle.'
Traditional coffee, drunk hot or iced. This includes both gourmet and not gourmet. Figures might not add up due to rounding.
Traditional coffee (not gourmet): Traditional coffee drunk hot or iced that is not brewed from premium whole bean or ground varieties.
Traditional coffee (gourmet): Traditional coffee drunk hot or iced that is brewed from premium whole bean or ground varieties.
Espresso-based beverages: includes cappuccino, espresso, latte, café mocha, macchiato and caffé Americano.
Decaffeinated coffee: a cup of coffee that was decaffeinated or a combination of decaffeinated and caffeinated.
Instant Coffee: instant coffee from a can or jar (adding hot water to coffee granules or syrup in a cup) or instant coffee from pre-measured stick pack (adding hot water to coffee granules in a cup).
Please find further information on the used methodology on page 9 of the publication.
Non-espresso based beverages: frozen blended coffee,
cold brew coffee and nitro coffee.
Gourmet coffee beverages (net) includes Espresso-Based Beverages, Non-Espresso Beverages, Traditional Coffee-Gourmet and ready-to-drink coffee beverages, which is not shown in the graph.
