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Channels through which active seniors get to know products/brands in South Korea as of October 2024

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Source

Release date

November 2024

Region

South Korea

Survey time period

October 15 to 21, 2024

Number of respondents

828 respondents

Age group

50-69 years

Supplementary notes

"Active seniors" refers to the population aged over 50 who are actively participating in society, leisure activities, and consumption after retiring.

Up to three answers were possible.

Citation formats

Channels through which active seniors gain brand awareness South Korea 2024

Published by
F. Watty,
Jul 7, 2025

According to a survey conducted among active seniors between 50 and 69 years old in South Korea in 2024, most respondents got to know about brands or products via terrestrial TV advertisements, with a response share of **** percent. Another roughly ** percent of respondents got their information through an independent online search.

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Senior consumers in South KoreaE-commerce in South KoreaShopping behavior in South KoreaDigital shopping behavior in South KoreaAging population in South Korea
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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