Amazon sales perform differently based on product category. For consumables such as grocery products, Amazon ensured ** percent of first-party vendors a much faster sale growth compared to the category average. The opinion of soft lines' manufacturers was very different, as only percent of them reported AMzon's sale growth to be that fast.
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Consulterce. (February 18, 2025). First-party vendors' sale growth on Amazon compared to the category average in 2025, by segment [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 15, 2026, from /statistics/1619114/amazon-growth-vs-category-average-by-segment/
Consulterce. "First-party vendors' sale growth on Amazon compared to the category average in 2025, by segment ." Chart. February 18, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 15, 2026. /statistics/1619114/amazon-growth-vs-category-average-by-segment/
Consulterce. (2025). First-party vendors' sale growth on Amazon compared to the category average in 2025, by segment . ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 15, 2026. /statistics/1619114/amazon-growth-vs-category-average-by-segment/
Consulterce. "First-party Vendors' Sale Growth on Amazon Compared to The Category Average in 2025, by Segment ." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 18 Feb 2025, /statistics/1619114/amazon-growth-vs-category-average-by-segment/
Consulterce, First-party vendors' sale growth on Amazon compared to the category average in 2025, by segment ÌÇÐÄÆÆ½â°æ, /statistics/1619114/amazon-growth-vs-category-average-by-segment/ (last visited July 15, 2026)
First-party vendors' sale growth on Amazon compared to the category average in 2025, by segment [Graph], Consulterce, February 18, 2025. [Online]. Available: /statistics/1619114/amazon-growth-vs-category-average-by-segment/