Original question: "Which smartphone brands are you most likely to purchase? (Choose all that applies)"
Respondent counts for age groups are as follows: 16-24 years: 103 respondents 25-34 years: 680 respondents 35-44 years: 1,227 respondents 45-54 years: 1,296 respondents 55 years or older: 996 respondents
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Likelihood to purchase smartphone brand South Korea 2024, by age group
In October 2024, around percent of respondents older than 55 years for a in South Korea regarding smartphone purchases said they were likely to purchase a Samsung smartphone. Younger respondents displayed a higher preference for Apple compared to the older generations.
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Rakuten Insight. (March 27, 2025). Likelihood to purchase smartphone brand in South Korea as of October 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1611495/south-korea-smartphone-brand-purchase-likelihood-by-age-group/
Rakuten Insight. "Likelihood to purchase smartphone brand in South Korea as of October 2024, by age group." Chart. March 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1611495/south-korea-smartphone-brand-purchase-likelihood-by-age-group/
Rakuten Insight. (2025). Likelihood to purchase smartphone brand in South Korea as of October 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1611495/south-korea-smartphone-brand-purchase-likelihood-by-age-group/
Rakuten Insight. "Likelihood to Purchase Smartphone Brand in South Korea as of October 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Mar 2025, /statistics/1611495/south-korea-smartphone-brand-purchase-likelihood-by-age-group/
Rakuten Insight, Likelihood to purchase smartphone brand in South Korea as of October 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1611495/south-korea-smartphone-brand-purchase-likelihood-by-age-group/ (last visited July 28, 2026)
Likelihood to purchase smartphone brand in South Korea as of October 2024, by age group [Graph], Rakuten Insight, March 27, 2025. [Online]. Available: /statistics/1611495/south-korea-smartphone-brand-purchase-likelihood-by-age-group/
