In October 2024, around percent of male respondents to a in South Korea regarding smartphone purchases said they were likely to purchase a Samsung smartphone. Samsung and Apple were the most popular brands among men and women.
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Rakuten Insight. (March 27, 2025). Likelihood to purchase smartphone brand in South Korea as of October 2024, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1611490/south-korea-smartphone-brand-purchase-likelihood-by-gender/
Rakuten Insight. "Likelihood to purchase smartphone brand in South Korea as of October 2024, by gender." Chart. March 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1611490/south-korea-smartphone-brand-purchase-likelihood-by-gender/
Rakuten Insight. (2025). Likelihood to purchase smartphone brand in South Korea as of October 2024, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1611490/south-korea-smartphone-brand-purchase-likelihood-by-gender/
Rakuten Insight. "Likelihood to Purchase Smartphone Brand in South Korea as of October 2024, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Mar 2025, /statistics/1611490/south-korea-smartphone-brand-purchase-likelihood-by-gender/
Rakuten Insight, Likelihood to purchase smartphone brand in South Korea as of October 2024, by gender ÌÇÐÄÆƽâ°æ, /statistics/1611490/south-korea-smartphone-brand-purchase-likelihood-by-gender/ (last visited August 02, 2026)
Likelihood to purchase smartphone brand in South Korea as of October 2024, by gender [Graph], Rakuten Insight, March 27, 2025. [Online]. Available: /statistics/1611490/south-korea-smartphone-brand-purchase-likelihood-by-gender/
