As of February 2025, Apple had around ** percent share of the mobile vendor market in Thailand, while Samsung had approximately ** percent share of this market. The major players in Thailand’s mobile phone industry have also expanded to include different brands throughout the years.
The rise of Chinese brands
In recent years, smartphones from China have become heavy hitters in Thailand’s mobile phone industry, alongside Samsung from South Korea and Apple from the U.S. Brands like Realme and Vivo have shown substantial year-on-year growth in Thailand compared to their competitors. Other brands such as Huawei, Oppo, and Xiaomi are also prevalent in the smartphone industry.
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StatCounter. (April 9, 2026). Distribution of page views from mobile devices in Thailand in 2025, by vendor [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/814490/market-share-mobile-vendors-thailand/
StatCounter. "Distribution of page views from mobile devices in Thailand in 2025, by vendor." Chart. April 9, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/814490/market-share-mobile-vendors-thailand/
StatCounter. (2026). Distribution of page views from mobile devices in Thailand in 2025, by vendor. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/814490/market-share-mobile-vendors-thailand/
StatCounter. "Distribution of Page Views from Mobile Devices in Thailand in 2025, by Vendor." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Apr 2026, /statistics/814490/market-share-mobile-vendors-thailand/
StatCounter, Distribution of page views from mobile devices in Thailand in 2025, by vendor ÌÇÐÄÆƽâ°æ, /statistics/814490/market-share-mobile-vendors-thailand/ (last visited July 24, 2026)
Distribution of page views from mobile devices in Thailand in 2025, by vendor [Graph], StatCounter, April 9, 2026. [Online]. Available: /statistics/814490/market-share-mobile-vendors-thailand/
