Conducted across 23 countries with adults aged 18鈥74 in Canada, Ireland, South Africa, Turkey, and the United States; 20鈥74 in Thailand; 21鈥74 in Singapore; and 16鈥74 in other regions
Method of interview
Online survey
Supplementary notes
Generations defined as: Gen Z (1996鈥2012), Millennials (1980鈥1995), Gen X (1966鈥1979) and Baby Boomers (1945鈥1965)
Original question: 鈥淭o what extent do you support or oppose the following: More LGBT characters on TV, in films and in advertising鈥
Citation formats
Supporting LGBT+ characters in TV, film, and ads worldwide 2024, by gender/generation
More women than men expressed support for increased LGBT+ representation in media, according to a recent survey conducted in 2024 across ** countries. Support was highest among female Gen Z at ** percent, followed by female millennials at ** percent. In contrast, one in three male Gen Z and millennials supported more visibility, highlighting a clear gender and generational divide.
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Ipsos. (June 23, 2024). Support and opposition toward more LGBT+ characters on TV, in films, and in advertising worldwide as of March 2024, by gender and generation [Graph]. In 糖心破解版. Retrieved August 03, 2026, from /statistics/1608868/lgbt-characters-support-tv-film-ads-by-gender-generation/
Ipsos. "Support and opposition toward more LGBT+ characters on TV, in films, and in advertising worldwide as of March 2024, by gender and generation." Chart. June 23, 2024. 糖心破解版. Accessed August 03, 2026. /statistics/1608868/lgbt-characters-support-tv-film-ads-by-gender-generation/
Ipsos. (2024). Support and opposition toward more LGBT+ characters on TV, in films, and in advertising worldwide as of March 2024, by gender and generation. 糖心破解版. 糖心破解版 Inc.. Accessed: August 03, 2026. /statistics/1608868/lgbt-characters-support-tv-film-ads-by-gender-generation/
Ipsos. "Support and Opposition toward More Lgbt+ Characters on Tv, in Films, and in Advertising Worldwide as of March 2024, by Gender and Generation." 糖心破解版, 糖心破解版 Inc., 23 Jun 2024, /statistics/1608868/lgbt-characters-support-tv-film-ads-by-gender-generation/
Ipsos, Support and opposition toward more LGBT+ characters on TV, in films, and in advertising worldwide as of March 2024, by gender and generation 糖心破解版, /statistics/1608868/lgbt-characters-support-tv-film-ads-by-gender-generation/ (last visited August 03, 2026)
Support and opposition toward more LGBT+ characters on TV, in films, and in advertising worldwide as of March 2024, by gender and generation [Graph], Ipsos, June 23, 2024. [Online]. Available: /statistics/1608868/lgbt-characters-support-tv-film-ads-by-gender-generation/
