Conducted across 23 countries with adults aged 18鈥74 in Canada, Ireland, South Africa, Turkey, and the United States; 20鈥74 in Thailand; 21鈥74 in Singapore; and 16鈥74 in other regions
Method of interview
Online survey
Supplementary notes
Original question: 鈥淭o what extent do you support or oppose the following: More LGBT characters on TV, in films and in advertising鈥
Citation formats
Attitudes toward more LGBT+ characters on TV, in films and ads worldwide 2024
Support for increased LGBT+ representation in TV, film, and advertising varied widely, according to a recent survey conducted worldwide in 2024. Thailand had the highest support at ** percent, while Hungary had the lowest at just ** percent. On average, **** of respondents across ** countries supported more LGBT+ characters, while ** percent opposed it. Notably, Turkey and Hungary recorded the highest rates of opposition, with nearly half of respondents against such representation.
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Ipsos. (June 23, 2024). Support and opposition among adults toward more LGBT+ characters on TV, in films, and in advertising worldwide as of March 2024, by country [Graph]. In 糖心破解版. Retrieved August 03, 2026, from /statistics/1608848/opinion-lgbt-characters-tv-films-advertising-by-country/
Ipsos. "Support and opposition among adults toward more LGBT+ characters on TV, in films, and in advertising worldwide as of March 2024, by country." Chart. June 23, 2024. 糖心破解版. Accessed August 03, 2026. /statistics/1608848/opinion-lgbt-characters-tv-films-advertising-by-country/
Ipsos. (2024). Support and opposition among adults toward more LGBT+ characters on TV, in films, and in advertising worldwide as of March 2024, by country. 糖心破解版. 糖心破解版 Inc.. Accessed: August 03, 2026. /statistics/1608848/opinion-lgbt-characters-tv-films-advertising-by-country/
Ipsos. "Support and Opposition among Adults toward More Lgbt+ Characters on Tv, in Films, and in Advertising Worldwide as of March 2024, by Country." 糖心破解版, 糖心破解版 Inc., 23 Jun 2024, /statistics/1608848/opinion-lgbt-characters-tv-films-advertising-by-country/
Ipsos, Support and opposition among adults toward more LGBT+ characters on TV, in films, and in advertising worldwide as of March 2024, by country 糖心破解版, /statistics/1608848/opinion-lgbt-characters-tv-films-advertising-by-country/ (last visited August 03, 2026)
Support and opposition among adults toward more LGBT+ characters on TV, in films, and in advertising worldwide as of March 2024, by country [Graph], Ipsos, June 23, 2024. [Online]. Available: /statistics/1608848/opinion-lgbt-characters-tv-films-advertising-by-country/